Interviewer view · keep this screen to yourself
The cost of an OTA booking
You run the case. Read the prompt, answer questions from the notes below, and share data only when the candidate asks for it or gets stuck. Score at the end.
Case timer
00:00
1. Read the prompt aloud
Read it slowly, then pause. Let the candidate ask questions before they structure.
An illustrative hotel in Lisbon sells a room night at EUR 200. An OTA booking costs an 18 percent commission. A direct booking costs about 5 percent in website, advertising, and payment costs. How much more does the hotel keep per direct night, and what is the gain from moving 1,000 room nights a year from the OTA to direct?
2. Answers to clarifying questions
This case has no scripted clarifying answers. Answer from the prompt, and say "assume what you think is reasonable" if the prompt does not cover it.
3. A model structure
Compare the candidate's structure with this one. A different split can be just as good if it is clean and fits the problem.
- Net rate per night = price minus distribution cost
- OTA net rate
- Direct net rate
4. The working, step by step
Each step shows how a strong candidate works it out. Share a new fact from it only when the candidate asks or is stuck, and let them do the math: the result in the dark box is what they should reach.
Step 1: OTA net rate
What a strong candidate does: EUR 200 minus 18 percent.
OTA net rate (EUR): 200 × (1 - 0.18) = 164
Step 2: Direct net rate
What a strong candidate does: EUR 200 minus 5 percent.
Direct net rate (EUR): 200 × (1 - 0.05) = 190
Step 3: Gain from 1,000 nights
What a strong candidate does: EUR 26 more per night.
Yearly gain (EUR): (190 - 164) × 1,000 = 26,000
The recommendation to listen for
At the end, say: "The CEO walks in. What is your recommendation?"
The hotel should push repeat guests to book direct, because each direct night keeps EUR 190 against EUR 164 through the OTA, EUR 26 more. This means moving 1,000 room nights a year gains about EUR 26,000. The risk is losing bookings: an OTA booking that fills a room that would otherwise stay empty is still profitable, so the shift should never come at the cost of empty rooms. As a next step, track the share of repeat guests who book direct each month.
Score the candidate
Score each criterion from 1 to 5. A 2 or a 4 sits between the descriptions.
This case has no exhibit. Score Exhibit reading on how the candidate used the data you gave them: did they pick out the number that matters and say what it means?
Total
0 out of 25
Score all five criteria to see the band and the feedback template.