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A delivery order compared with a dine-in order in India

You run the case. Read the prompt, answer questions from the notes below, and share data only when the candidate asks for it or gets stuck. Score at the end.

Case timer

00:00

Target length:

1. Read the prompt aloud

Read it slowly, then pause. Let the candidate ask questions before they structure.

An illustrative burger restaurant in India sells an average order of INR 400. Food costs 30 percent of the menu price. On a delivery platform it pays a 25 percent commission and 2 percent in payment and platform fees, plus INR 20 of packaging. What does each delivery order contribute before labour and rent, and what if the restaurant lists delivery prices 10 percent higher?

2. Answers to clarifying questions

This case has no scripted clarifying answers. Answer from the prompt, and say "assume what you think is reasonable" if the prompt does not cover it.

3. A model structure

Compare the candidate's structure with this one. A different split can be just as good if it is clean and fits the problem.

Contribution per order = price minus commission minus fees minus food minus packaging
- Dine-in: price minus food cost, but it uses a seat and service staff
- Delivery: no seat, but commission and packaging

4. The working, step by step

Each step shows how a strong candidate works it out. Share a new fact from it only when the candidate asks or is stuck, and let them do the math: the result in the dark box is what they should reach.

Step 1: Dine-in contribution
What a strong candidate does: INR 400 minus 30 percent food.
Dine-in contribution (INR): 400 - 400 × 0.3 = 280
Step 2: Delivery contribution
What a strong candidate does: Subtract commission of 100, fees of 8, food of 120, packaging of 20.
Delivery contribution (INR): 400 - 400 × 0.25 - 400 × 0.02 - 120 - 20 = 152
Step 3: Delivery at a 10 percent higher menu price
What a strong candidate does: Commission and fees grow with price; food and packaging do not.
Delivery contribution at INR 440 (INR): 440 - 440 × 0.25 - 440 × 0.02 - 120 - 20 = 181

The recommendation to listen for

At the end, say: "The CEO walks in. What is your recommendation?"

The restaurant should list delivery prices about 10 percent higher, because that lifts delivery contribution from about INR 152 to INR 181 an order. First, a delivery order contributes far less than dine-in at INR 280, due to the 25 percent commission, fees and packaging. Second, even at the higher price delivery stays below dine-in, which means the restaurant should also push repeat customers to its own ordering channel, where there is no commission. The risk is that higher prices lower delivery volume. As a next step, test the higher prices for a month and track orders.

Score the candidate

Score each criterion from 1 to 5. A 2 or a 4 sits between the descriptions.

This case has no exhibit. Score Exhibit reading on how the candidate used the data you gave them: did they pick out the number that matters and say what it means?

Structuring

1: No clear structure, or a memorized framework that does not fit the problem.
3: A sensible structure, but with some overlap, a gap, or no clear priority.
5: A structure built for this problem, with no overlap and no gaps, a stated hypothesis, and a clear first step.

Math

1: Frequent errors, no units, or needed heavy help to finish.
3: Right answers but slow or messy working, or one error caught late.
5: Accurate and clearly narrated, with units, a sense check, and what the number means.

Exhibit reading

1: Read the chart aloud without finding the number that matters.
3: Found the key number but gave only part of the so-what.
5: Pulled the right number quickly and said what it means for the case.

Synthesis

1: Summarized what was done, with no clear answer.
3: Gave an answer, but with weak reasons or no next step.
5: Answer first, then two or three reasons with numbers, the main risk, and next steps.

Communication

1: Hard to follow: long silences, no signposting.
3: Clear most of the time, with some rambling.
5: Calm and concise, signposted each step, and checked in with the interviewer.

Total

0 out of 25

Score all five criteria to see the band and the feedback template.