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A residential project in Dubai: margin and the effect of an overrun
You run the case. Read the prompt, answer questions from the notes below, and share data only when the candidate asks for it or gets stuck. Score at the end.
Case timer
00:00
1. Read the prompt aloud
Read it slowly, then pause. Let the candidate ask questions before they structure.
Harbrook Developers (a fictional company) plans 400 apartments in Dubai to sell at an average of AED 1.5 million each. Costs: land AED 120 million, construction AED 300 million, design, permits and fees AED 30 million, sales and marketing AED 30 million, financing AED 30 million. What is the profit and margin? What happens if construction costs run 10 percent over budget?
2. Answers to clarifying questions
This case has no scripted clarifying answers. Answer from the prompt, and say "assume what you think is reasonable" if the prompt does not cover it.
3. A model structure
Compare the candidate's structure with this one. A different split can be just as good if it is clean and fits the problem.
- Profit = sales revenue minus total development cost
- Revenue = units x average price
- Cost = land + construction + fees + sales + financing
- Sensitivity: construction overrun
4. The working, step by step
Each step shows how a strong candidate works it out. Share a new fact from it only when the candidate asks or is stuck, and let them do the math: the result in the dark box is what they should reach.
Step 1: Revenue
What a strong candidate does: 400 apartments at AED 1.5 million.
Revenue (AED million): 400 × 1.5 = 600
Step 2: Total cost
What a strong candidate does: Add all cost lines.
Total cost (AED million): 120 + 300 + 30 + 30 + 30 = 510
Step 3: Margin
What a strong candidate does: Profit of 90 divided by revenue.
Margin (percent): (600 - 510) ÷ 600 × 100 = 15
Step 4: Profit with a 10 percent construction overrun
What a strong candidate does: Construction rises by 30 million.
Profit after overrun (AED million): 600 - 510 - 300 × 0.1 = 60
The recommendation to listen for
At the end, say: "The CEO walks in. What is your recommendation?"
Harbrook should go ahead only with a contingency for overruns, because the project earns AED 90 million, a 15 percent margin, but a 10 percent construction overrun cuts profit by a third, to AED 60 million. First, construction is AED 300 million of the AED 510 million cost, the largest item. Second, if sale prices also fell 10 percent on top of the overrun, profit would fall to about zero. The risk is weak sales. As a next step, check how much has been pre-sold and fix construction prices with the contractor.
Score the candidate
Score each criterion from 1 to 5. A 2 or a 4 sits between the descriptions.
This case has no exhibit. Score Exhibit reading on how the candidate used the data you gave them: did they pick out the number that matters and say what it means?
Total
0 out of 25
Score all five criteria to see the band and the feedback template.