Case themes and preparation

Typical Southeast Asian case themes and a preparation list.

Firm processes and online tests change from year to year and differ by office. Use this to prepare, and confirm the exact current steps on the firm's own careers page.

Key takeaways

Market entry across countries with very different income levels, such as Singapore, Indonesia, and Vietnam.
Digital payments, e-commerce, and ride-hailing.
Energy, infrastructure, and agricultural commodities such as palm oil.
Practice market-entry cases that compare two or three countries on market size, growth, competition, and regulation.
Learn rough population figures for the largest Southeast Asian countries.

Checked on 2026-09-28

This lesson was checked against the sources listed at the end, official pages first. Firm processes change between offices, roles, and years, so use it as a guide and confirm the details in your invitation and with your recruiter.

Typical case themes

Market entry across countries with very different income levels, such as Singapore, Indonesia, and Vietnam.
Digital payments, e-commerce, and ride-hailing.
Energy, infrastructure, and agricultural commodities such as palm oil.
Banking and insurance growth in fast-growing middle-income markets.

What to prepare

Practice market-entry cases that compare two or three countries on market size, growth, competition, and regulation.
Learn rough population figures for the largest Southeast Asian countries.
If you are not a Singapore citizen or permanent resident, read the Employment Pass rules before you apply.
Read one recent public report on Southeast Asia from each firm you target.

Last reviewed: 2026-09-28. Sources, official pages first. "Reported" means a secondary source, not the firm or government itself.

Singapore Ministry of Manpower: Eligibility for Employment Pass (official government source): https://www.mom.gov.sg/passes-and-permits/employment-pass/eligibility
Singapore Ministry of Manpower: COMPASS (official government source): https://www.mom.gov.sg/passes-and-permits/employment-pass/eligibility#compass
BCG: International opportunities, application timing and languages by country (official): https://careers.bcg.com/global/en/locations/united-kingdom/international-opportunities
YCP Solidiance (official): https://ycpsolidiance.com/
YCP Holdings: investor relations FAQ (stock exchange listing) (official): https://corporate.ycp.com/investor-relations/faq
Redseer Southeast Asia (official): https://redseer.com/sea/
Reported: Vault, YCP Solidiance profile: https://vault.com/company-profiles/management-strategy/ycp-solidiance

Sources for this lesson (7)

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