Market study and industry analysis: the guide
Understanding an industry by mapping customers, players, the value chain, and trends, sizing it, and forming a clear point of view.
Last reviewedWhat strong candidates can do
- Map an industry on four lenses
- Size a market and its growth
- Lead with the trend that matters and what it means for the client
Common questions
What is a market study case?
Understanding an industry by mapping customers, players, the value chain, and trends, sizing it, and forming a clear point of view.
How do you approach a market study case?
Map the customers, players, value chain and trends, size the market, and finish with a clear point of view on where the profit is and where it is moving.
What is the most common mistake in a market study case?
Presenting a pile of data with no point of view.
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