Declining industry and turnaround: the guide
The business is shrinking: separate the company from the industry, fix what is fixable, and, when the whole industry is declining, manage the decline for cash.
Last reviewedWhat strong candidates can do
- Separate company decline from industry decline
- Find a credible turnaround path
- Model a declining business and know when to harvest or exit
Common questions
What is a declining industry or turnaround case?
The business is shrinking: separate the company from the industry, fix what is fixable, and, when the whole industry is declining, manage the decline for cash.
How do you approach a declining industry or turnaround case?
Separate the company's decline from the industry's, fix what the company controls, and be ready to recommend managing a decline for cash when that is the best answer.
What is the most common mistake in a declining industry or turnaround case?
Assuming every decline can be reversed.
Go deeper
The full lessons, worked examples, drills and a case simulator with automated feedback are in the platform. No sign-up is needed to start.