Communication
So-what
The single most important takeaway from a fact or exhibit.
Last reviewedWhat does So-what mean?
The so-what is the point. When you read a chart or find a number, the so-what is what it means for the problem, not just what it says. If sales fell 20% in one region only, the fact is the drop; the so-what is "the problem is local, not company-wide, so we should look at that region."
Where does it come up in case interview prep?
- Diagnosing a profit decline: the reference caseLesson in Profitability
- The format, and how to perform in itLesson in Chatbot-led digital case interviews
- Read it fast, then say the so-whatLesson in Reading and using exhibits
- Every chart type, and how to read itLesson in Charts and data in depth
- Several exhibits at once, and the next hypothesisLesson in Charts and data in depth
- Working with AI inside a case interviewLesson in AI-assisted case interviews
- Closing a case like a consultantLesson in Synthesis and the recommendation
- Written, presentation and group cases: formats and techniqueLesson in Written, presentation and group cases