Unit economics and subscription businesses

Quick commerce in India: does an order make money?

Prints the prompt and every part you have revealed so far.

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The prompt

A quick-commerce app in India delivers groceries in about 10 minutes from small local warehouses (dark stores). The exhibit shows the economics of an average order. Is it profitable, and what would it take?

Interviewer-led: the interviewer shows the order waterfall and asks the questions in order.

Practice with a partner

1. Send the interviewer link to a friend. They read the case aloud and hold the answers.

2. You open the candidate view: you see only the prompt, a timer and a notes box.

3. Speak the case out loud. Your partner shares data when you ask, then scores you with the rubric.

Interviewer view
For the person running the case
Open WhatsApp (share the interviewer view link, opens in a new tab)
Candidate view
For the person answering the case
Open WhatsApp (share the candidate view link, opens in a new tab)

Print interviewer sheet

Your turn first

Before you reveal anything, sketch your structure and your first move here.

My notes on this case

Write anything you want to remember. Only you can see it.

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