A European software company: spend more on marketing?
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The prompt
A German software company sells a subscription to small businesses across Europe. The board wants to double marketing spend to grow faster. Should it?
Candidate-led: you ask for the data and drive; the interviewer answers what you ask.
Practice with a partner
1. Send the interviewer link to a friend. They read the case aloud and hold the answers.
2. You open the candidate view: you see only the prompt, a timer and a notes box.
3. Speak the case out loud. Your partner shares data when you ask, then scores you with the rubric.
Interviewer view
For the person running the case
Candidate view
For the person answering the case
My notes on this case
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