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Unit economics and subscription businesses

A European software company: spend more on marketing?

Prints the prompt and every part you have revealed so far.

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The prompt

A German software company sells a subscription to small businesses across Europe. The board wants to double marketing spend to grow faster. Should it?

Candidate-led: you ask for the data and drive; the interviewer answers what you ask.

Practice with a partner

1. Send the interviewer link to a friend. They read the case aloud and hold the answers.

2. You open the candidate view: you see only the prompt, a timer and a notes box.

3. Speak the case out loud. Your partner shares data when you ask, then scores you with the rubric.

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