Company problem or industry problem?
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| Channel | Company sales last year (EUR m) | Company sales this year (EUR m) | Industry change (%) |
|---|---|---|---|
| Stores | 400 | 340 | -9 |
| Online | 100 | 100 | 16 |
| Total | 500 | 440 | -4 |
The prompt
A German fashion retailer's sales fell 12 percent last year while its industry fell 4 percent. The table below splits the company's sales and the industry's change by channel. Is this mainly a company problem or an industry problem, and where is it?
Interviewer-led: the interviewer shows the channel table and asks how much of the fall is the company's own, then which channel explains it.
Practice with a partner
1. Send the interviewer link to a friend. They read the case aloud and hold the answers.
2. You open the candidate view: you see only the prompt, a timer and a notes box.
3. Speak the case out loud. Your partner shares data when you ask, then scores you with the rubric.
Interviewer view
For the person running the case
Candidate view
For the person answering the case
The exhibit
| Channel | Company sales last year (EUR m) | Company sales this year (EUR m) | Industry change (%) |
|---|---|---|---|
| Stores | 400 | 340 | -9 |
| Online | 100 | 100 | 16 |
| Total | 500 | 440 | -4 |
My notes on this case
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