Brazil's dog-food market, for a European premium brand
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The prompt
A European premium dog-food maker asks you to describe Brazil's dog-food market and say whether it should enter, and in which part of the market it should compete.
Candidate-led: you choose the lenses (customers, players, value chain, trends), ask for the numbers, and give a point of view; the interviewer answers what you ask. The interviewer's figures are rounded and illustrative.
Practice with a partner
1. Send the interviewer link to a friend. They read the case aloud and hold the answers.
2. You open the candidate view: you see only the prompt, a timer and a notes box.
3. Speak the case out loud. Your partner shares data when you ask, then scores you with the rubric.
Interviewer view
For the person running the case
Candidate view
For the person answering the case
My notes on this case
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