Why some businesses win: competitive advantage and the economics of strategy

A low-cost airline in numbers: Ryanair, year to March 2026

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The prompt

Real figures from Ryanair's full-year results for the year to 31 March 2026: revenue of EUR 15,540 million, operating costs before exceptional items of EUR 13,090 million, and 208.4 million passengers. Work out revenue, cost and the gap per passenger, and the operating margin. What does a cost leader's gap depend on?

Practice with a partner

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3. Speak the case out loud. Your partner shares data when you ask, then scores you with the rubric.

Interviewer view
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Candidate view
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Clarifying questions, with the interviewer's answers

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