A low-cost rival enters an airline's best route
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The prompt
A full-service Australian airline flies about 2,000 passengers a day from Sydney to Melbourne, and about the same number back; the case works on one direction. A low-cost rival has just started flying the route at much lower fares. How should the airline respond?
Candidate-led: you drive the analysis and ask for fares, costs, and customer segments; the interviewer answers and challenges.
Practice with a partner
1. Send the interviewer link to a friend. They read the case aloud and hold the answers.
2. You open the candidate view: you see only the prompt, a timer and a notes box.
3. Speak the case out loud. Your partner shares data when you ask, then scores you with the rubric.
Interviewer view
For the person running the case
Candidate view
For the person answering the case
My notes on this case
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