Harqeen Coffee: profit down 20 percent
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The prompt
Harqeen Coffee is a coffee chain with 150 stores in the UAE and Saudi Arabia. Last year it made AED 10 million of profit on revenue of AED 100 million. This year revenue was again AED 100 million, but profit fell to AED 8 million. The chief executive wants to know why and what to do.
An interviewer-led profitability case with an exhibit. Watch how the revenue-versus-cost split, one exhibit, and two well-placed questions narrow the problem to a single driver.
Practice with a partner
1. Send the interviewer link to a friend. They read the case aloud and hold the answers.
2. You open the candidate view: you see only the prompt, a timer and a notes box.
3. Speak the case out loud. Your partner shares data when you ask, then scores you with the rubric.
Interviewer view
For the person running the case
Candidate view
For the person answering the case
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