Brenholt: price up, volume down, fixed costs up
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The prompt
Brenholt, a bakery chain in Germany, saw profit fall from EUR 4 million to EUR 2.85 million. Last year it sold 10 million loaves at EUR 3.00; this year it sold 9.5 million at EUR 3.10. Variable cost is EUR 1.80 per loaf in both years. Fixed costs rose from EUR 8 million to EUR 9.5 million. What drove the fall?
Candidate-led: you drive the analysis and ask for what you need; the interviewer answers only what you ask.
Practice with a partner
1. Send the interviewer link to a friend. They read the case aloud and hold the answers.
2. You open the candidate view: you see only the prompt, a timer and a notes box.
3. Speak the case out loud. Your partner shares data when you ask, then scores you with the rubric.
Interviewer view
For the person running the case
Candidate view
For the person answering the case
My notes on this case
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