Pricing a money-saving industrial part in Germany
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| Item | Current part | New part |
|---|---|---|
| Purchase price (EUR) | 300 | To be set |
| Energy saving (EUR a year) | 0 | 1,000 |
| Useful life (years) | 5 | 5 |
| Our variable cost (EUR) | Not our product | 200 |
The prompt
A German company has a new part that costs EUR 200 to make (variable cost) and saves the customer EUR 1,000 a year in energy for five years. The customer's current part costs EUR 300. There is no direct competitor. The table below compares the two parts. How should the new part be priced?
Interviewer-led: the interviewer shows the comparison table and asks for a cost-based price, then the value to the customer, then a recommended price.
Practice with a partner
1. Send the interviewer link to a friend. They read the case aloud and hold the answers.
2. You open the candidate view: you see only the prompt, a timer and a notes box.
3. Speak the case out loud. Your partner shares data when you ask, then scores you with the rubric.
Interviewer view
For the person running the case
Candidate view
For the person answering the case
The exhibit
| Item | Current part | New part |
|---|---|---|
| Purchase price (EUR) | 300 | To be set |
| Energy saving (EUR a year) | 0 | 1,000 |
| Useful life (years) | 5 | 5 |
| Our variable cost (EUR) | Not our product | 200 |
My notes on this case
0 of 5,000 characters. Saves automatically.