Which segment earns the profit?
Prints the prompt and every part you have revealed so far.
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| Segment (need) | Customers (thousands) | Visits per customer per year | Spend per visit (INR) | Contribution margin (percent) |
|---|---|---|---|---|
| Commuters (speed on the way to work) | 200 | 100 | 180 | 40 |
| Students (a cheap place to sit and study) | 400 | 30 | 120 | 25 |
| Office teams (somewhere to meet) | 50 | 40 | 600 | 45 |
| Weekend families (a treat) | 150 | 12 | 500 | 35 |
The prompt
Using the table above, the fictional coffee chain wants to know which customer segment to build its next year around. Work out the revenue and contribution of each segment, in INR crore (1 crore is 10 million), and the contribution per customer.
Practice with a partner
1. Send the interviewer link to a friend. They read the case aloud and hold the answers.
2. You open the candidate view: you see only the prompt, a timer and a notes box.
3. Speak the case out loud. Your partner shares data when you ask, then scores you with the rubric.
Interviewer view
For the person running the case
Candidate view
For the person answering the case
Your turn first
Clarifying questions, with the interviewer's answers
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