Growing a Dubai gym's revenue by 10 percent
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| Lever | People affected | Price (AED a month) | Cost to capture or run |
|---|---|---|---|
| New members (10 percent more) | 200 | 300 | AED 600 per new member, one time |
| Coaching app (20 percent of members buy) | 400 | 50 | 40 percent of app revenue |
The prompt
A gym in Dubai has 2,000 members paying AED 300 a month. It wants to grow revenue by 10 percent this year. Compare two levers: 10 percent more members, or a coaching app at AED 50 a month that the gym expects 20 percent of members to buy. The app costs the gym 40 percent of its price to run. The table below summarizes the two levers.
Interviewer-led: the interviewer shows the two levers and asks you to size each in revenue and profit, then to recommend.
Practice with a partner
1. Send the interviewer link to a friend. They read the case aloud and hold the answers.
2. You open the candidate view: you see only the prompt, a timer and a notes box.
3. Speak the case out loud. Your partner shares data when you ask, then scores you with the rubric.
Interviewer view
For the person running the case
Candidate view
For the person answering the case
The exhibit
| Lever | People affected | Price (AED a month) | Cost to capture or run |
|---|---|---|---|
| New members (10 percent more) | 200 | 300 | AED 600 per new member, one time |
| Coaching app (20 percent of members buy) | 400 | 50 | 40 percent of app revenue |
My notes on this case
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