Suburban stores for a Singapore cafe chain
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| Store format | Revenue (SGD a year) | Store-level cash margin (%) | Opening cost (SGD) |
|---|---|---|---|
| Central store (today, actual) | 1,400,000 | 18 | 450,000 |
| Suburban store (forecast) | 600,000 | 15 | 500,000 |
| Station kiosk (early estimate) | 350,000 | 20 | 150,000 |
The prompt
A cafe chain has 20 stores in central Singapore and is considering 10 stores in suburban housing estates. Each suburban store is expected to bring in SGD 600,000 of revenue a year at a 15 percent store-level cash margin, and costs SGD 500,000 to open. The table below compares a central store today, the suburban forecast, and an early estimate for a smaller kiosk. Should it go ahead with the suburban plan?
Interviewer-led: the interviewer shows the table and asks, in order, whether one suburban store passes the hurdle, what would have to change, and what you recommend.
Practice with a partner
1. Send the interviewer link to a friend. They read the case aloud and hold the answers.
2. You open the candidate view: you see only the prompt, a timer and a notes box.
3. Speak the case out loud. Your partner shares data when you ask, then scores you with the rubric.
Interviewer view
For the person running the case
Candidate view
For the person answering the case
The exhibit
| Store format | Revenue (SGD a year) | Store-level cash margin (%) | Opening cost (SGD) |
|---|---|---|---|
| Central store (today, actual) | 1,400,000 | 18 | 450,000 |
| Suburban store (forecast) | 600,000 | 15 | 500,000 |
| Station kiosk (early estimate) | 350,000 | 20 | 150,000 |
My notes on this case
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