Stretch: Isla Mobile: should it launch a weekly data pass?
New to this industry?Start with its one-minute summary: Software and SaaS
| Segment | Users (million) | Daily passes a week | Weekly spend (PHP) |
|---|---|---|---|
| Light daily-pass buyers | 4 | 3 | 60 |
| Heavy daily-pass buyers | 2 | 6 | 120 |
| Prepaid users with no pass | 14 | 0 | 0 |
The prompt
Isla Mobile, a mobile operator in the Philippines, sells prepaid data mostly as daily passes. It is considering a weekly pass at PHP 99. Using the table below, would the weekly pass raise data revenue, and at what price?
Difficulty: Stretch. Format: interviewer-led, with an exhibit. Industry: Telecom. Region: Philippines. Interview length: about 35 minutes. The company is fictional and all figures are illustrative.
Practice with a partner
1. Send the interviewer link to a friend. They read the case aloud and hold the answers.
2. You open the candidate view: you see only the prompt, a timer and a notes box.
3. Speak the case out loud. Your partner shares data when you ask, then scores you with the rubric.
Interviewer view
For the person running the case
Candidate view
For the person answering the case
The exhibit
| Segment | Users (million) | Daily passes a week | Weekly spend (PHP) |
|---|---|---|---|
| Light daily-pass buyers | 4 | 3 | 60 |
| Heavy daily-pass buyers | 2 | 6 | 120 |
| Prepaid users with no pass | 14 | 0 | 0 |
My notes on this case
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