Stretch: Tallyfern: which international market first?
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| Market | Target small businesses | Expected share by year 3 (%) | Price (USD a month) | CAC (USD) | Monthly churn (%) |
|---|---|---|---|---|---|
| Germany | 400,000 | 2 | 60 | 900 | 1.5 |
| UAE | 80,000 | 4 | 50 | 600 | 2.5 |
| India | 1,500,000 | 1 | 15 | 150 | 4 |
The prompt
Written case: Tallyfern, a software company selling accounting subscriptions to small businesses, must choose its first international market among Germany, the UAE, and India. Using the data pack below, write a one-page recommendation.
Difficulty: Stretch. Format: written case, with a data pack. Industry: Technology (software). Region: Global (Germany, UAE, India). Interview length: about 45 minutes. The company is fictional and all figures are illustrative. Lead with the recommendation, then show a short table of the numbers that support it.
Practice with a partner
1. Send the interviewer link to a friend. They read the case aloud and hold the answers.
2. You open the candidate view: you see only the prompt, a timer and a notes box.
3. Speak the case out loud. Your partner shares data when you ask, then scores you with the rubric.
Interviewer view
For the person running the case
Candidate view
For the person answering the case
The exhibit
| Market | Target small businesses | Expected share by year 3 (%) | Price (USD a month) | CAC (USD) | Monthly churn (%) |
|---|---|---|---|---|---|
| Germany | 400,000 | 2 | 60 | 900 | 1.5 |
| UAE | 80,000 | 4 | 50 | 600 | 2.5 |
| India | 1,500,000 | 1 | 15 | 150 | 4 |
My notes on this case
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