Strategy
Growth levers
Last reviewedWhat is Growth levers?
Revenue growth in the core business comes from more customers (winning new ones and keeping existing ones longer), more sales per customer, and a higher average price or better mix. Beyond the core: new products, new markets, and acquisitions.
When should you use Growth levers?
Growth and revenue cases, to replace an unranked brainstorm with a clean split.
What are its limits?
It tells you where growth can come from, not how much; you still must size and rank the levers.
How do you tailor it to a case?
Size the top one or two levers and lead with a clear first move rather than listing everything.
Use a framework as a source of ideas, then put a structure built for this specific problem on the table. Reciting a framework by name is a common way to lose marks.