Saying so what: synthesis and communication at work

A bakery chain: from numbers to a storyline

Prints the prompt and every part you have revealed so far.

New to this industry?Start with its one-minute summary: Restaurants and food service

The prompt

A bakery chain in the UAE saw profit fall from AED 6 million to AED 4.4 million. Build the storyline and the one-line answer for the owner.

Revenue was flat at AED 40 million. Ingredient costs rose AED 1.2 million and delivery app commissions rose AED 0.4 million. Every other cost was flat. All figures are illustrative.

Practice with a partner

1. Send the interviewer link to a friend. They read the case aloud and hold the answers.

2. You open the candidate view: you see only the prompt, a timer and a notes box.

3. Speak the case out loud. Your partner shares data when you ask, then scores you with the rubric.

Interviewer view
For the person running the case
Open WhatsApp (share the interviewer view link, opens in a new tab)
Candidate view
For the person answering the case
Open WhatsApp (share the candidate view link, opens in a new tab)

Print interviewer sheet

Your turn first

Before you reveal anything, sketch your structure and your first move here.

Clarifying questions, with the interviewer's answers

My notes on this case

Write anything you want to remember. Only you can see it.

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