People, rules and responsibility: organisation, regulation and sustainability

Is a loyalty data project worth the data risk?

Prints the prompt and every part you have revealed so far.

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The prompt

A fictional German retailer with worldwide turnover of EUR 3 billion wants to use loyalty card data to send personal offers. It expects EUR 6 million a year of extra profit. Building proper consent, security and data deletion would cost EUR 2 million once and EUR 0.5 million a year (illustrative). Should it go ahead, and what does the GDPR cap mean for the decision?

Practice with a partner

1. Send the interviewer link to a friend. They read the case aloud and hold the answers.

2. You open the candidate view: you see only the prompt, a timer and a notes box.

3. Speak the case out loud. Your partner shares data when you ask, then scores you with the rubric.

Interviewer view
For the person running the case
Open WhatsApp (share the interviewer view link, opens in a new tab)
Candidate view
For the person answering the case
Open WhatsApp (share the candidate view link, opens in a new tab)

Print interviewer sheet

Your turn first

Before you reveal anything, sketch your structure and your first move here.

Clarifying questions, with the interviewer's answers

My notes on this case

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