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People, rules and responsibility: organisation, regulation and sustainability

Why store staff give away discounts

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The prompt

A fictional electronics retailer in the UAE sells a laptop at a list price of AED 2,000. It costs the retailer AED 1,400. Store staff earn 5 percent of revenue as commission and may give up to 15 percent off. Margins are falling because staff give the full discount on most sales. Show what the discount costs the salesperson and the company, then test a commission of 15 percent of gross margin instead (illustrative numbers).

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