A furniture retailer in the UAE: which ads really pay?
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The prompt
A fictional online furniture retailer in the UAE has a 40 percent gross margin. Its last-click report says ads on searches for its own brand name returned AED 1.2 million of sales on AED 100,000 of spend, and social media ads returned AED 400,000 on AED 200,000. The marketing team wants to cut social. A holdout test then shows only 10 percent of the brand search sales were extra, while social ads caused AED 600,000 of extra sales (many buyers saw a social ad, then later searched and clicked a brand ad). What should the retailer do?
Practice with a partner
1. Send the interviewer link to a friend. They read the case aloud and hold the answers.
2. You open the candidate view: you see only the prompt, a timer and a notes box.
3. Speak the case out loud. Your partner shares data when you ask, then scores you with the rubric.
Interviewer view
For the person running the case
Candidate view
For the person answering the case
Clarifying questions, with the interviewer's answers
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