New product or service launch

An e-bike subscription in Madrid

Prints the prompt and every part you have revealed so far.

New to this industry?Start with its one-minute summary: Retail and commercial banking

The prompt

A Spanish maker of electric bikes wants to launch a monthly subscription in Madrid: the customer gets a bike, servicing, and insurance for one monthly fee. Should it launch, and at what price?

Candidate-led: you set the structure (demand, economics, channel), ask for the numbers, and recommend a price; the interviewer answers what you ask.

Practice with a partner

1. Send the interviewer link to a friend. They read the case aloud and hold the answers.

2. You open the candidate view: you see only the prompt, a timer and a notes box.

3. Speak the case out loud. Your partner shares data when you ask, then scores you with the rubric.

Interviewer view
For the person running the case
Open WhatsApp (share the interviewer view link, opens in a new tab)
Candidate view
For the person answering the case
Open WhatsApp (share the candidate view link, opens in a new tab)

Print interviewer sheet

Your turn first

Before you reveal anything, sketch your structure and your first move here.

My notes on this case

Write anything you want to remember. Only you can see it.

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