Media, streaming, gaming, and advertising

Is an ad-supported plan worth as much as an ad-free one?

Prints the prompt and every part you have revealed so far.

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The prompt

An illustrative streamer in the US sells an ad-free plan at USD 17.99 a month and a plan with ads at USD 7.99. A viewer on the ad plan watches 30 hours a month and sees 8 ads of 30 seconds per hour. The streamer sells all ad slots at a CPM of USD 20. What is the monthly revenue per ad-plan viewer?

Practice with a partner

1. Send the interviewer link to a friend. They read the case aloud and hold the answers.

2. You open the candidate view: you see only the prompt, a timer and a notes box.

3. Speak the case out loud. Your partner shares data when you ask, then scores you with the rubric.

Interviewer view
For the person running the case
Open WhatsApp (share the interviewer view link, opens in a new tab)
Candidate view
For the person answering the case
Open WhatsApp (share the candidate view link, opens in a new tab)

Print interviewer sheet

Your turn first

Before you reveal anything, sketch your structure and your first move here.

Clarifying questions, with the interviewer's answers

My notes on this case

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