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Hotels and travel

Should a hotel in Bangkok raise its prices?

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The prompt

An illustrative 300-room hotel in Bangkok runs at 75 percent occupancy with an ADR of THB 4,000. Each occupied room night costs THB 600 in cleaning, laundry, amenities, and energy. Management thinks a 10 percent price increase would lower occupancy to 70 percent. What are RevPAR and yearly rooms revenue today, and does the price increase raise profit?

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