Does an online test prep course in India pay back?
New to this industry?Start with its one-minute summary: Education and edtech
The prompt
An illustrative online test prep company in India sells a one-year course for INR 5,000. For each student it spends INR 1,000 on teachers and content, INR 500 on platform and support, and 2 percent of the price on payment fees. It spends INR 1,500 in marketing to win each student. 40 percent of students buy the next year's course at the same price and costs, with no new marketing. What is contribution per student, first-year profit after marketing, and the two-year LTV to CAC ratio?
Practice with a partner
1. Send the interviewer link to a friend. They read the case aloud and hold the answers.
2. You open the candidate view: you see only the prompt, a timer and a notes box.
3. Speak the case out loud. Your partner shares data when you ask, then scores you with the rubric.
Interviewer view
For the person running the case
Candidate view
For the person answering the case
Clarifying questions, with the interviewer's answers
My notes on this case
0 of 5,000 characters. Saves automatically.