Does a quick commerce order make money, and how busy must a dark store be?
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The prompt
An illustrative quick commerce player in India has an average order value of INR 600. It earns an 18 percent margin on goods, advertising income worth 3 percent of order value, and a delivery and handling fee of INR 15 per order. Per order it pays INR 45 to the rider, INR 7 for packaging, 1.5 percent of order value in payment fees, and INR 20 in discounts. Each dark store has fixed costs (rent, staff, power) of INR 18 lakh a month. What is the contribution per order before store costs, and how many orders a day does a store need to break even? Use a 30-day month.
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