Starter: Farmacias Xelumi: do the doctor's offices pay?
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The prompt
Farmacias Xelumi, a Mexican pharmacy chain, added a doctor's office next to 300 of its stores a year ago. Profit per store has not improved. The exhibit shows an average store before and after. Is the model working, and what should the chain do?
Difficulty: Starter. Format: interviewer-led, with an exhibit. Industry: Pharmacy retail and health. Region: Mexico. Interview length: about 25 minutes. The company is fictional and all figures are illustrative.
Practice with a partner
1. Send the interviewer link to a friend. They read the case aloud and hold the answers.
2. You open the candidate view: you see only the prompt, a timer and a notes box.
3. Speak the case out loud. Your partner shares data when you ask, then scores you with the rubric.
Interviewer view
For the person running the case
Candidate view
For the person answering the case
My notes on this case
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