Stretch: Chiaolin Cycles: should it build an e-bike line?
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| Item | Value |
|---|---|
| Capacity of the new line (e-bikes a year) | 60,000 |
| Expected sales (e-bikes a year) | 50,000 |
| Price to distributors (TWD per e-bike) | 34,000 |
| Variable cost, about half of it motor and battery (TWD per e-bike) | 27,000 |
| Fixed running cost of the line (TWD million a year) | 150 |
| Investment (TWD million) | 600 |
| Life of the line (years) | 8 |
| Share of sales in the largest export market (%) | 40 |
The prompt
Written case: Chiaolin Cycles, a Taiwanese bicycle maker, is deciding whether to build a new e-bike assembly line. Using the data pack below, prepare three slides: should Chiaolin build the line, what are the main risks, and how should it reduce them? Money figures are in Taiwan dollars (TWD).
Difficulty: Stretch. Format: written case, with a data pack. Industry: Manufacturing. Region: Taiwan. Interview length: about 45 minutes. The company is fictional and all figures are illustrative. In a written case you usually get 30 to 60 minutes with a data pack, then present your slides and answer questions.
Practice with a partner
1. Send the interviewer link to a friend. They read the case aloud and hold the answers.
2. You open the candidate view: you see only the prompt, a timer and a notes box.
3. Speak the case out loud. Your partner shares data when you ask, then scores you with the rubric.
Interviewer view
For the person running the case
Candidate view
For the person answering the case
The exhibit
| Item | Value |
|---|---|
| Capacity of the new line (e-bikes a year) | 60,000 |
| Expected sales (e-bikes a year) | 50,000 |
| Price to distributors (TWD per e-bike) | 34,000 |
| Variable cost, about half of it motor and battery (TWD per e-bike) | 27,000 |
| Fixed running cost of the line (TWD million a year) | 150 |
| Investment (TWD million) | 600 |
| Life of the line (years) | 8 |
| Share of sales in the largest export market (%) | 40 |
My notes on this case
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